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WTA names CSM as sales agency of record

Micky Lawler says customised platforms will provide new commercial opportunity.

  • Posted: February 10 2020
  • By: Tom Bassam

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The Women’s Tennis Association (WTA) has appointed CSM Sport & Entertainment as its sponsorship sales agency of record.

The deal will see CSM help the WTA identify, secure and develop commercial partnerships which align with the leading female tennis tour’s brand positioning.

With 53 tournaments in 28 countries and regions, culminating in the year-ending WTA Finals in Shenzhen in November, the 2020 WTA season provides plenty of inventory for CSM.

According to the WTA, the sport’s blend of young rising stars with established veterans has a global audience of 700 million followers. With its enhanced content distribution efforts, WTA president Micky Lawler is bidding to position the organisation as a top commercial platform for brands.

“Aligning with esteemed brands around the globe who share our ambition for women’s sports has been, and remains, paramount to the WTA’s continued evolution,” she said. “The WTA has a long history of exhibiting the power of association with some of the world’s most outstanding female athletes.

“As we appoint CSM as our sponsorship sales agency of record, we are excited to customise new platforms for our partners which will elevate the profile and commercial strength of women’s professional tennis to uncharted levels.”

Ross Meltzer, CSM’s executive vice president of properties, added: “The WTA is one of the world’s preeminent sports properties and we’re thrilled to represent such a storied and pioneering organisation.

“The high interest and participation of tennis around the world combined with the WTA’s unique value proposition is incredibly appealing and we’re excited to share the opportunity with like-minded brands.” 

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February 10, 2020 at 10:35AM

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